I'm a big believer in performance measures, including profitability. I think those who deny that profit is a motivating factor in their work are shooting themselves in the foot at the onset, and usually the ones who find that particular performance metric evasive.
However, even with a healthy respect for performance metrics and money, the philosophy of a business still comes first, and for 3 reasons in particular. Read More
Especially in the workplace, I became astutely aware of other people who hadn’t quite gotten over this particular teenage insecurity of needing to be the smartest person in the room, and they’d usually not even realise it. They’d usually express this not just by using sophistimacated-sounding words rather than speaking in plain language, but also:
over-planning projects, and
So, what can we do about it? Read More
Conquering the fear of failure is often considered a quintessential stepping stone on any journey to success. Every so often though, you’ll also hear someone ask you to consider if what holds you back is actually not the fear of failure, but rather the fear of success.
So what does the fear of success really mean? Why would anyone actually be afraid of achieving something they set out to achieve? And if we do find ourselves self-sabotaging out of this fear, how can we stop, and forge ahead to achieve and celebrate our greatest ambitions and goals? Read More
In this video, I talk about the idea of people aspiring to have "lazy days" after the super blast modes of working really hard, the costs associated with this approach, and how choosing your journey can set you free from being dependent on the outcomes of your choices to feel like you're living life on your own terms. I've also included a substantially edited transcript of the video below, which is a little more coherent than my ramblings on camera. Read More
I woke up super early one very cold morning in Rome to shoot this video, where I discuss how we all have 2 basic motivations in our decision-making, and how sometimes a sense of denial about our true motivations prevents us from getting what we really want, or even knowing what that is. Read More
If you have different components of your business that aren't communicating and relating effectively with each other, it will compromise your clients' and customers' experience, which in turn will compromise your brand. These days this manifests faster and faster. Watch this video to learn more about this problem and what you can start doing about it. Read More
I don’t know how I fell into it, but somehow more than a decade later, I’m sometimes called a branding expert. And sometimes it really grates on my nerves. There are a lot of branding experts out there. Especially personal branding experts. They include people on the fringes of actual brand strategy, like fashion stylists working with executives who want to be less Donald Trump and more George Clooney; and commentators who analyse George Clooney’s marriage to Amal Alamuddin for all its strategic and tactical facets representing Clooney as a brand. Read More
I love copywriting. I think it's the one skill set that can pretty much teach you everything you need to know about marketing and consumer behavioural psychology in a very short period of time.When I work with private clients, I often start with a very simple exercise to get their foundations organised, which is to help them write a sales letter for their business. In fact my private clients pay me thousands of dollars for facilitating this exercise, and in turn it creates thousands and thousands of dollars for them. Read More
I've always found it immensely fascinating how different people deal so differently with two very human things : being alone and expressing themselves. Over the past year I've realised how intricately those two things are actually linked. It seems to me that, in very simple terms, the more we express ourselves in a way that is honest and true to our core, the more we find ourselves alone. This can be a good thing or a bad thing. Being alone can be divinely peaceful and serene, like the feeling of showering under a waterfall, even if you're stuck in a busy metropolitan, immersed in the irregular noise of traffic and constant stench of smog. Read More
There have been several occasions in my life where people who care about me have tried their best to shove a silver lining down my throat, even when it tasted more like copper. I’m guessing you can probably relate. The girl or guy of your dreams just left you and your buddy reassures you, “Plenty of fish in the sea, mate. Now you finally have freedom!” You just had a write-off car accident and your insurance agent tells you, “Well, at least you weren't hurt, and now you can get a cool new car!” You just failed an exam and your friend, who incidentally aced the test, tells you, “It’s all good. Failure builds character.” That characterless asshole. Read More