Conquering the fear of failure is often considered a quintessential stepping stone on any journey to success. Every so often though, you’ll also hear someone ask you to consider if what holds you back is actually not the fear of failure, but rather the fear of success.
So what does the fear of success really mean? Why would anyone actually be afraid of achieving something they set out to achieve? And if we do find ourselves self-sabotaging out of this fear, how can we stop, and forge ahead to achieve and celebrate our greatest ambitions and goals? Read More
If you have different components of your business that aren't communicating and relating effectively with each other, it will compromise your clients' and customers' experience, which in turn will compromise your brand. These days this manifests faster and faster. Watch this video to learn more about this problem and what you can start doing about it. Read More
I don’t know how I fell into it, but somehow more than a decade later, I’m sometimes called a branding expert. And sometimes it really grates on my nerves. There are a lot of branding experts out there. Especially personal branding experts. They include people on the fringes of actual brand strategy, like fashion stylists working with executives who want to be less Donald Trump and more George Clooney; and commentators who analyse George Clooney’s marriage to Amal Alamuddin for all its strategic and tactical facets representing Clooney as a brand. Read More
I love copywriting. I think it's the one skill set that can pretty much teach you everything you need to know about marketing and consumer behavioural psychology in a very short period of time.When I work with private clients, I often start with a very simple exercise to get their foundations organised, which is to help them write a sales letter for their business. In fact my private clients pay me thousands of dollars for facilitating this exercise, and in turn it creates thousands and thousands of dollars for them. Read More
Many are familiar with the timeless proverb, "If you fail to plan, you plan to fail." It's such a popular idea that it seems obvious when you think about it. Yet, there are many deeper questions beyond this simple adage that many entrepreneurs either ignore, or simply don't think to ask in the first place. Read More