I woke up super early one very cold morning in Rome to shoot this video, where I discuss how we all have 2 basic motivations in our decision-making, and how sometimes a sense of denial about our true motivations prevents us from getting what we really want, or even knowing what that is.
If you have different components of your business that aren't communicating and relating effectively with each other, it will compromise your clients' and customers' experience, which in turn will compromise your brand. These days this manifests faster and faster. Watch this video to learn more about this problem and what you can start doing about it.
I don’t know how I fell into it, but somehow more than a decade later, I’m sometimes called a branding expert. And sometimes it really grates on my nerves. There are a lot of branding experts out there. Especially personal branding experts. They include people on the fringes of actual brand strategy, like fashion stylists working with executives who want to be less Donald Trump and more George Clooney; and commentators who analyse George Clooney’s marriage to Amal Alamuddin for all its strategic and tactical facets representing Clooney as a brand.
I love copywriting. I think it's the one skill set that can pretty much teach you everything you need to know about marketing and consumer behavioural psychology in a very short period of time.When I work with private clients, I often start with a very simple exercise to get their foundations organised, which is to help them write a sales letter for their business. In fact my private clients pay me thousands of dollars for facilitating this exercise, and in turn it creates thousands and thousands of dollars for them.
I've always found it immensely fascinating how different people deal so differently with two very human things : being alone and expressing themselves. Over the past year I've realised how intricately those two things are actually linked. It seems to me that, in very simple terms, the more we express ourselves in a way that is honest and true to our core, the more we find ourselves alone. This can be a good thing or a bad thing. Being alone can be divinely peaceful and serene, like the feeling of showering under a waterfall, even if you're stuck in a busy metropolitan, immersed in the irregular noise of traffic and constant stench of smog.
There have been several occasions in my life where people who care about me have tried their best to shove a silver lining down my throat, even when it tasted more like copper. I’m guessing you can probably relate. The girl or guy of your dreams just left you and your buddy reassures you, “Plenty of fish in the sea, mate. Now you finally have freedom!” You just had a write-off car accident and your insurance agent tells you, “Well, at least you weren't hurt, and now you can get a cool new car!” You just failed an exam and your friend, who incidentally aced the test, tells you, “It’s all good. Failure builds character.” That characterless asshole.
I was about 10 or 11 years old. Just about that age where you start thinking you understand the world, but still get surprised by new things popping up around each corner. I was visiting my relatives in India and, on this particular day, was riding in a car with one of my local aunts through the sensory hyper-stimulation of New Delhi rush hour.I had just started getting used to the confusing combination of smells — delicious fried breads and sweets being prepared and sold street-side, mixed with the choking black fumes spurting out of public transport vehicles that were coughing right along with the chain-smoking snack vendors.
My name is Dev Singh, and for most of my life I've been on a mission that I don't remember signing up for: A mission to find a greater purpose and meaning to my existence, and to make a difference in the world that transcends the limitations of my own being. It’s the kind of feeling that buzzes around your head like a fly, just above your eye-line. But just as you waive your hand to swat it away or catch it, it disappears before you even see it.
A very common fear and doubt that many creative, social and other entrepreneurs face, especially those endeavouring to deliver some sort of practical information, is that they're stating the obvious. It's not just a case of... wait a minute... I'm not stating the obvious for you here, am I? Well, you get the point. So, are you stating the obvious? How do you tell? And if so, what do you do about it?
Many are familiar with the timeless proverb, "If you fail to plan, you plan to fail." It's such a popular idea that it seems obvious when you think about it. Yet, there are many deeper questions beyond this simple adage that many entrepreneurs either ignore, or simply don't think to ask in the first place.
Many of us in the entrepreneurship world feel an intrinsic pull towards chasing two mysterious and seemingly contradictory rabbits. For the past few years I've mulled over and battled with a mysterious dichotomy in my mind that I have come to call the King-Yogi Paradox. It’s been a big motivation for my global travels, sometimes wandering for months at a time, seeking out an answer. When I moved to Europe for a few months in 2013, I did a lot of seeking through introspection, meditation and engaging with an excellent coach to specifically work on this exact issue with me.